There are times where designers are not impelled to choose metaphors in crafting a logo. Our client 'Eleven 06' direct representation of their business through their name selection has directed our creator to pick simple sense of combining the letters and numbers from the brand name.




Our approach was to present the site as a visual editorial platform with quarterly features based on events and occasions the brand was focused on. Each quarterly focus would be marked by the hero and custom tags that filter content.




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