Utilization of meaningful and memorable visual metaphors helps creating a top-of-mind brand logo. Our designer's minimalist representation of a man sillhoutte in the middle of 'Hungry soul' works effectively to narrate the brand's business. Use of 'Century Gothic' font is revealing Hungry soul's narrow approach in markets.




Our approach was to present the site as a visual editorial platform with quarterly features based on events and occasions the brand was focused on. Each quarterly focus would be marked by the hero and custom tags that filter content.




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