Cafe Moto
Idea & Concept
It hard to find a non-lover of cute coffees. For the imaginary eatery spot, Our designer chosen 'Cafe Moto' as the brand name while 'CM' as its initials. The top view of halfly illustrated coffe mug was filled with caffeine drink which represents 'C' and the thin hot smoke as 'M' in this design. Other two curves over 'm' conveys the fresh aroma of the eatery. Richness and finest experience of that spot been narrated through our colours; Black and Golden brown.
Our Approach
Our approach was to present the site as a visual editorial platform with quarterly features based on events and occasions the brand was focused on. Each quarterly focus would be marked by the hero and custom tags that filter content.
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